Snap Games increased the audience by 2x times since last year. The company is counting those users who have played “minis” games and apps.
About 30M users are using Snap Games on the daily basis.
Overall Snapchat MAU is more than 500M users. The company claims that every second phone in the US has the app on board; 40% of the audience is outside the US and Europe.
Aquapark IO from Voodoo - one of the most successful games on the platform, it has more than 45M users.
One of the key advantages of Snap Games is an opportunity to use the user’s virtual avatar (Bitmoji) in games. It could be done natively with Unity.
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