SocialPeta & GameIS: Israel mobile gaming market and worldwide marketing trends in 2022
Israeli companies are having a sufficient impact on the market.
The report covers the timeline from January to July 2022.
Israeli Market
Israeli gaming companies will earn $9B in 2022.
There are 200 companies with 14k employees in Israel. The country is the leader in the Social Casino and hypercasual genres.
The pandemic boosted the growth of the Israeli market. The number of downloads increased by 1.5x times; the number of IAP by almost 2x times.
Global Marketing Trends
From January to July 2022 the number of gaming advertisers increased by 4.2%. The number of creatives in opposite decreased by 17.8%.
The majority of advertisers and creatives belongs to the casual genre. Puzzles are next.
From January to July 2022 the average advertiser released 318 creatives per month.
86.4% of all creatives are videos.
Android is responsible for 72.5% of all creatives and 70% of advertisers in the reviewed period.