The number of advertisers in Q3 2022 reached 36.1k 0 it’s 16.6% more than a year before.
The number of creatives in the same quarter reached 12.6M. Here is a decline of 8.7% compared to the previous year.
During the whole of 2022, there was a negative downloads trend, but Q3 2022 managed to break it. The number of downloads in Q3 2022 was 2% more than in Q4 2021.
DAU in games increased by 11% per year. SocialPeta analytics are sure that users started to prefer old games to new ones more often.
IAP revenue in 2022 decreased a lot compared to 2021. However, it’s recovering, and the dynamics in Q3 2022 were quite good.
The number of casual games advertisers is increasing (+1,5%). RPG advertisers, the opposite, decreased by 1.85%.
The number of creatives for puzzle games increased (+1,53%). For action games (-1,73%) and RPGs (-1,62%) decreased.
The majority of advertisers are in the casual genre (7.2 thousand), puzzles (4 thousand), and simulation games (3.2 thousand).
Strategy (524 per advertiser), casino (385 per advertiser), and RPG (381 per advertiser) games are getting more creatives than any other genre.
62% of advertisers are on Android. The same platform is responsible for 71% of all creatives.
83.6% of all creatives are video. 12% are images.
The report is 109 pages with a deep overview of creatives and the market situation.