SocialPeta: Mobile Marketing Situation in H1 2021
Only North America and Oceania showed significant growth.
In April 2021 there were about 18,000 gaming advertisers. It’s 5.79% more than a year before.
Gaming advertisers are 23% of the overall amount.
The number of both advertisers and creatives is higher on Android - 58.17% and 55.81% versus 41.83% and 44.19% respectively on iOS.
Gaming advertisers launched 19 million creatives in H1 2021 showed 108% growth.
On average, there are 504 creatives for one advertiser in H1 2021. It’s 183% higher than the year before.
The highest increase in ad spending is in North America and Oceania. Other regions increased insufficiently or fell down.
The video format is still the major part of the industry with 86.93% of all amount of creatives.