Steam: Participation in Demo Festivals might increase wishlists by 421%
So you must be there, if you're an indie. And even if you're not.
About half of projects found out that their wishlists even surpassed the aforementioned number. 45% of projects failed to beat the 421% plank. And 5% games wishlists fell down after participation.
Demo Festivals has a tale, which increases wishlists conversion up to 15%.
More wishlists - more sales. Demo Festivals participants observed an increase of 292% in sales.