StreamElements & Streams Charts: Streaming Market in South Korea in Q1'24
CHZZK is ambitious to become the streaming standard in South Korea and worldwide?
Twitch announced the leaving of the South Korean market, which prompted competitors to become more active. AfreecaTV announced a rebranding to SOOP and its launch in global markets in the first half of this year. Naver launched its CHZZK platform in beta mode, which is expected to launch globally in May.
After Twitch's announcement, the number of viewing hours on AfreecaTV decreased from 105 million in January to 98 million in February-March.
Meanwhile, CHZZK is actively getting traction. In January, the platform had 25 million viewing hours, 47 million in February, and 59 million in March. It seems that a significant portion of streamers and audience migrated to Naver's new solution.
This is confirmed by data on the number of active channels. AfreecaTV experienced a decline from January (from 35k to 34k in January). Meanwhile, CHZZK grew from 5k active channels in January 2024 to 42k in March 2024.
In terms of average viewership, AfreecaTV continues to lead, but there is a trend of decline. CHZZK shows rapid growth - from 45k in January to 85k in March 2024.
League of Legends, StarCraft: Remastered, and PUBG were the most popular games on AfreecaTV. Black Desert Online, Like a Dragon: Infinite Wealth, and PUBG were on CHZZK. League of Legends, Palworld, and Minecraft were on Twitch, which is in its last months in the country.