StreamHatchet: The Release of Elden Ring: Shadow of the Erdtree significantly increased Elden Ring’s popularity on Streaming Platforms
The DLC launch is comparable to the best full-game launches.
The number of views started to increase on May 25, a month before the DLC release. The number of daily viewing hours grew from 736,000 on May 25 to 5.8 million hours the day before the DLC release.
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On release day, the game received 15.2 million viewed hours.
Over the three days from June 21 to June 24, the game accumulated 46.2 million viewing hours. The peak number of viewers was 835,000; the average number of viewers was 494,000.
This is an impressive metric for any game, but considering it's for a DLC, it’s a crazy success.
KaiCenat’s streams of the Elden Ring DLC garnered 5.1 million viewer hours. This is 11% of the total viewing volume for the game after the DLC release.