Take This & Nielsen: In games with toxic communities, people spend less money
Fighting hate speech and harassment, might result in increasing revenue.
The companies surveyed 2,408 players of different ages.
Every 4th player believes that the community should not be a place for hate and insults. More women (83%) support this view compared to men (70%). There is also a difference between age groups – the younger the player, the more important a safe environment is to them.
21% of players spend less time in games with toxic communities. A similar percentage of players refuse to spend money in games where they experience harassment. Men (22%) are more likely to make this decision than women (13%).
3 out of 10 players leave game lobbies when they encounter insults.