Tapjoy: 50% of gamers prefer games with ad monetization
More and more people are not willing to pay in games.
In 2021, the number of gamers that prefer watching ads over buying something in games, increased by 138%.
On average, mobile gamers are spending 10 hours per week on games.
About half of respondents (49%) are playing mobile games multiple times per day.
Puzzles are the most popular genre among all age groups.
60% of users are finding new games through the ads. 39% are trying new games on friend’s advice, 33% are following Store’s recommendations.
Rewarded Video is the most appreciated format (53% of people like it).
39% of users are not willing to share their personal data in any case.