Tapjoy: Millennials playing on Mobile more than on Consoles & PC
However, third is playing on handhelds and consoles.
People who were born from 1981 to 1996 are called Millennials. The new report from Tapjoy is telling, that 82% of this generation is playing on Mobile. 37% on Consoles and only 27% on PC. It’s very likely to the Gen Z consumption.
About 70% of Millenials are playing games on daily basis.
Millennials are very receptive to mobile ads. The rewarded video format is on top for them.