Tenjin & GameAnalytics: The Best Ad Networks for Hypercasual Titles and Retention benchmarks
Applovin, Mintegral, and Unity Ads are on top.
Applovin, Mintegral, and Unity Ads are on top of the ad networks by money spent on hypercasual ads.
The US, Japan, and the UK are countries where advertisers spend the most money.
Top 2% hypercasual games median D1 Retention on iOS is 45%. On Android - 40%.
Top 2% hypercasual games median D7 Retention on iOS is 17%. On Android - 13%.