Tenjin & Growth FullStack: "39% of mobile companies lost their revenue in post-IDFA era"
Privacy made it hard to do business efficiently.
Tenjin & Growth FullStack with Atomik Research helped surveyed 302 people, that are responsible for marketing usage for apps, and game marketing in the UK and the US.
55% of them mentioned that marketing in 2021 became much harder than it was before.
39% have checked the revenue drop after the IDFA implementation. 75% of them admitted, that changes put the future of their business at risk.
59% of those surveyed decreased their spending on iOS and moved it to Android. 27% did the opposite.
84% of respondents are worried, that Google will follow the Apple steps with IDFA.