Tenjin & ObtainAds: How to make your advertising creatives more effective
Some useful tips for a better creative performance.
This report is based on the analysis of 7 million creatives.
The state of the gaming advertising market in 2023
The number of ad impressions increased by 17%.
The number of clicks decreased by 7%.
The average CTR decreased by 3%.
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The number of installations from paid advertising channels decreased by 6%.
Methods to improve advertising creative performance
Styling Creatives for Holidays. This allows extending the life of successful creatives and giving a new lease of life to those who have shown weak results.
Static Content in Videos. Tenjin & ObtainAds recommend transforming static ad creatives into videos - watched by 79% of users. Just add simple animations and a soundtrack.
Captions. Voodoo, Lion Studios, and Rollic Games use subtitles in their creatives. They either provide additional context or comment on what is happening on the screen.
Hooks. Tenjin and ObtainAds recommend starting ads with an engaging action, a video designed to keep the player on the screen.
Overlays. Companies believe that the most effective method is to use CTA buttons, progress bars, and timers.
User-Generated Content (UGC). According to Tenjin and ObtainAds, ads with UGC outperform by up to 4 times in CTR and have half the CPC. One of the most popular formats is the player or blogger's reaction to what is happening on the screen.