Tenjin: Hypercasual (Hybrid-Casual) games market in H1 of 2023
One day it will become casual again.
The company analyzed advertising networks and countries that surpassed the 25 million installations mark in the past six months.
Average eCPM on Android dropped by 26% compared to the second half of 2022. On iOS, the decline was 12%.
In the first half of 2023, iAP (in-app purchases) grew by 23% on Android and 24% on iOS compared to the second half of 2022.
India, Brazil, the United States, Indonesia, and Mexico are the leaders in total downloads over the past year on Android. On iOS, China and Saudi Arabia dropped out of the ranking in the first quarter of 2023, while Canada and Germany appeared. The USA is in the first place, the UK rose to second, and Japan is in the third position.
Google Ads, AppLovin, Mintegral, Meta, and ironSource are the leaders in installations on Android. AppLovin, Mintegral, ironSource, Meta, Google Ads - in that order - are leading on iOS in the first half of 2023.