Tenjin: Publishers started to buy more Android traffic after iOS 14.5 release
Transparency already affected Apple's revenue from ads.
After the iOS 14.5 release, the iOS bought traffic share decreased from 52% to 48%. As for Android, contrary, it raised from 48% to 52%.
iOS 14.5 just speeded up the trend. In 2019 Android had the 36% of paid traffic share, in 2020 it had 40%.
Tenjin experts don’t see any reason for this trend to stop. By their assumptions, it will lead to a CPI increase on Android.