The GameDiscoverCo: The geography of PlayStation, Xbox & Steam users (2023)
Steam is the most international; emerging markets are getting more traction.
PlayStation
37.2% of PlayStation's audience is based in the US.
Europe is the second biggest market for PlayStation. The ratio “number of consoles owned to the population” in Europe is similar to the US.
Saudi Arabia (4.5%) and UAE (1.2%) are quite huge in terms of user base. Great Resident Evil 4 Remake sales in the region show the importance of Arabic language localization.
GameDiscoverCo is highlighting that Hong Kong and China are responsible for 3.7% of the audience. But due to the grey import, the exact number of consoles is unknown. For example, in The Callisto Protocol users from China are in top-3 by volume.
Xbox
The US is responsible for 40.6% of all users. The second region is the UK - 7.9% of all users.
Xbox is very popular in Brazil (3rd region in sales, 6.9% of users from there) and Mexico (4.8% of users, 6th place).
The Microsoft console is still struggling in the Japanese market. Only 1.1% of all Xbox users are from Japan - less than in Colombia.
Steam
Steam is the most international platform. The US doesn’t have such a big difference from other countries (13.7% of users are from the US).
China is second by volume of users (12.3%); Russia is third (9.7%).
The GameDiscoverCo is suggesting keeping attention to Southeast Asia regions - 4.7% of the audience is in the Philippines, Indonesia, and Thailand.