The Pokemon GO Fest 2023 events brought $323 million to the economies of the countries where they were held
Pokemon GO Fest can be compared with Taylor Swift's performances.
The study was conducted by Statista in collaboration with Niantic.
Over 194 thousand people attended events in New York, London, and Osaka. It is estimated that they spent $323 million during their trip to the event (including $73.8 million in tax payments).
For comparison, the Champions League final in Istanbul brought the city $80 million; Eurovision in Liverpool - $66.2 million; and Taylor Swift's performance in Kansas City - $48 million.
New York Event
74 thousand tickets were sold; 58% of participants were aged 27 to 44.
On average, each visitor spent $783 on the event.
The overall economic impact is estimated at $140.1 million (including $28.1 million in taxes).
London Event
62% of visitors came to London from other countries. 60% of visitors were aged 25 to 44.
Each visitor spent an average of $522 on the event.
49% of event attendees plan to revisit London within the next 12 months.
The overall economic impact is estimated at $58.75 million ($28.1 million in tax payments).
Osaka Event
78% of visitors came to Pokemon GO Fest 2023 from other cities. 2% came from other countries (mostly from the USA).
On average, each visitor spent $335 on the event.
Those who attended the event in Osaka spent $11.7 million on shopping.
The overall economic impact is estimated at $38 million ($11.6 million in taxes).