Tinuiti: A Gamer's Portrait in 2023
Younger generations are more social, and they consume the content differently from what older are used to.
To create this report, 1000 gamers were surveyed. The location of the study is not disclosed.
42% of the audience plays games to relax, while 34% do it for enjoyment.
Interestingly, only half of the users behave in games the same way they do in real life. Approximately half of the respondents noted that they behave differently in games - feeling more competitive, confident, curious, and ambitious. There was also a small percentage of those who felt less confident in games.
78% of those surveyed played on mobile devices in the last month; 48% on PC; 36% on PlayStation; 25% on Xbox; and 24% on Nintendo Switch. The younger the generation, the higher the share of PC and consoles.
However, for 44% of users, mobile devices are the primary gaming device. For 21%, it's PC; for 16%, PlayStation; for 10%, Xbox; for 6%, Nintendo Switch.
31% of those surveyed stated that they had never made in-game purchases.
86% of console gamers made in-game payments. Among mobile gamers, only 58% did.
17% of the audience watches streams on a daily basis; another 17% at least once a week. 44% do not watch.
Among millennials and Generation Z representatives, streams are more popular than among Generation X and Baby Boomers.
11% of players watch esports competitions daily; 14% do so at least once a week. 48% are not interested in esports.
YouTube (54%); Facebook (35%); and gaming websites (28%) are the main sources of news for the audience.
Meanwhile, Discord is rapidly gaining popularity as a news source, especially for Generation Z.