In 2024, the UK games market reached £7.63 billion, down 1.8% compared to 2023.
Software sales
Game software sales grew by 0.58% to £5.14 billion.
The mobile segment increased by 8.1% year-on-year to £1.725 billion, remaining the main growth driver. Over the past decade, mobile games revenue in the country has doubled.
Digital console game sales rose by 3.5% to £2.446 billion, while digital PC game sales dropped by 1.8% to £647 million.
Physical game sales fell sharply-down 34% to £322 million.
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Hardware sales
Games hardware sales declined by 5.1% to £2.105 billion.
Console sales fell the most, down 24% year-on-year to £723 million.
PC hardware sales, on the other hand, grew by 6% to £715 million. This category includes both gaming PCs and monitors.
Console accessories sales also increased by 14% to £463 million.
The VR segment grew by 7% year-on-year to £204 million, with strong sales for both Meta Quest 3 and Quest 3S.
For the second year, UKIE included the “game culture” segment in its report, covering toys, merchandise, books, soundtracks, movies, TV series based on games, etc. This segment generated £385 million in 2024, representing a 13% decrease from the previous year.