Ultimate Team mode was responsible for 29% of EA revenue in 2020
This is the mode you would like to have in your game.
In 2017 mode revenue was $775 million. In 2020 the number doubled and grew to $1.62 billion. It’s 29% of the whole EA revenue.
In 2018 Ultimate Team mode was responsible for 28% of the whole company revenue. It’s the previous record.
Ultimate Team is the multiplayer mode with CCG (Collecting Card Game) elements in FIFA, Madden, NHL, NBA, and UFC. Many times EA was accused of exploitation of casino mechanics in this mode.