Ultra & Atomik Research: How PC Gamers Discover and Purchase Games
Ultra & Atomik Research: How PC Gamers Discover and Purchase Games
Only 36% of PC gamers are buying games at full price.
Сompanies surveyed 2,000 PC gamers from the United States and the United Kingdom.
Impact of Prices
75% of PC gamers consider prices for AAA projects to be too expensive.
87% of respondents note that discounts play a significant role in their decision to make a purchase.
Only 36% of players buy digital versions of PC games at full price. The rest prefer to wait for discounts, bundles, or get the game for free.
Indie Games
75% of PC gamers purchase indie projects. The main reason people choose them is the creativity of such games.
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Among the popular reasons users avoid such games are a lack of confidence in their interestingness (41%), lack of time (32%), a preference for large franchises (17%), or simply an inability to find good projects (17%).
How users discover new games
36% of respondents find it difficult to discover new games.
YouTube (38%), recommendations from friends (34%), and features on Steam (18%) are among the main channels for informing players about new releases.