In-App Purchases
Currency sales are generating 22% (iOS) or 23% (Android) of all IAP. Limited-time offers are responsible for 15% (iOS) or 20% (Android) of revenue. Bundles are taking 18% (iOS) or 15% (Android) of revenue share. This means, that more than 55% of IAP revenue is generated by mentioned three types of IAPs.
In 50% of cases, the first purchase of the user is between $1.01 to $5.
77% of paying users are spending money in the first two weeks. If the user hasn’t converted during this period, it makes sense to implement additional monetization methods to it.
Ad monetization
In more than 55% of games, Rewarded Ads are placed between levels. That’s the most popular placement.
People do want to get an additional reward (in 20% of cases), currency (14%), and gacha (13%) for watching ads.
Offerwalls
On average, offerwalls are generating 33% of ad revenue.
The publisher earns $4.68 for each user that is doing tasks in offerwall. And $0.27 for each who enters the offerwall section.
Offers with multiple rewards are working 3 times better than offers with a single reward.
Users, who are using the offerwall, are showing 5x better Retention from D7 to D120 compared to the normal users.