Unity: Unity-based games revenue increased by 30% in 2021
And more insights from the Unity Gaming Report 2022.
The number of games made on Unity in 2021 increased by 93%. The number of Unity developers increased by 31%.
The number of Unity application growth in different genres is about 7-8%, sometimes, it’s even showing a negative dynamic (in the Casino genre, for example). The largest increase of Unity usage is shown in hypercasual projects - growth was 137%.
The base for the IAP revenue of Unity-based projects is the US and EMEA regions. The same applies to the ads.
IAP revenue in hypercasual projects increased by 162% last year. And only by 9% increased the ad revenue. The RPG genre is watching the declining trend - revenue fell by 5%.
The average transaction size in 2021 increased.
The majority of game developers are focused on a single project. However, those who operate several projects are earning more.
Unity showed an average Retention in different genres. The largest average D1 in Word games (36%); largest average D7 has Board games (15.36%); largest average D30 has card games (7.67%).