Unity: User preferences during Holiday season in the USA
Players are planning to play more & some are willing to spend more too.
The company surveyed 4,094 people in the US over 18 years old. I’m publishing only the part related to games.
44% of respondents noted that games help relieve stress associated with the holiday season.
35% of users indicated that they will play mobile games during the holidays to avoid boredom.
The younger the person, the more likely they are to play more during the holiday season. 37% of Generation Z representatives stated plans to play more. Among baby boomers, this figure is 12%.
33% of Generation Z; 44% of millennials; 46% of Generation X and 37% of baby boomers indicated that they will play 3 or more hours during the holiday season.
18% of respondents noted that they plan to make more purchases during the holiday season.