Erik Peterson from Valve shared the latest platform numbers at Gamescom’25.
As of August 2025, Steam’s record was 40 million CCU on the platform and 12 million CCU in games.
From 2020 to 2025, the fastest audience growth came from Japan, Brazil, China, Germany, and the USA.
Simplified Chinese (33.6%), English (33%), and Russian (8.4%) are the most popular languages on the platform.
From August 1, 2024, to August 1, 2025, Steam saw an average of 109,000 new buyers each day, making their first-ever purchase.
That’s more than 75 new paying users per minute.
Sales events continue to perform well on the platform. Revenue from the Spring Sale grew by 19%, and from the Summer Sale by 8%. This is compared to the previous year, with full-price game sales excluded.
In 2024, more than 540 new games crossed the $250,000 revenue mark within their first 30 days (including pre-orders). In the same period, 224 games earned more than $1 million.
Looking at the top 100 most successful projects over the past 4 years, more than half of them are priced under $50, and a quarter are under $30. This shows that not only big AAA blockbusters succeed on the platform.
Over 500 projects earned more than $4M (Gross) in 2024. That’s almost double compared to 2020.
By the end of 2025, Valve expects nearly 20% more games to hit this milestone.