Video Game Insights: Steam Publishers Landscape - US Publishers generating almost 50% of sold copies
The US publishers are performing extremely well on the platform.
The research covers 2,337 Steam publishers generating 95% of the revenue. Numbers are relevant as of June 2022.
Almost a quarter of publishers is from the US. The only country representing publishers, not from North America or Europe is Japan (3% of publishers).
69 out of 250 most grossing publishers are from the US. The UK is next (28 publishers - 11%), Japan is third (20 publishers - 8%), and China (18 publishers - 7%).
250 of the largest publishers by revenue in Steam are responsible for 91% of the platform revenue in the last 365 days. The leader is Bandai Namco with more than $800M in revenue per year. The majority of sales made the Elden Ring.
Ten top-grossing publishers on Steam are generating 40% of revenue.
90% of publishers’ revenue in Steam are coming from 8 main markets: the US, Japan, the UK, France, Sweden, Canada, Poland, and China.
The US publishers are responsible for 39% of overall Steam revenue, and 48% of all copies sold.