Vungle & Liftoff: Optimal Video Length & End Cards for Mobile Games Marketing
Be sure you're doing it right.
Social Casino. Optimal length: 10 seconds. Optimal ending: standard end card.
Puzzle. Optimal length: 22 seconds. Optimal ending: App Store end card.
Strategies. Optimal length: 33 seconds. Optimal ending: App Store end card.
Hypercasual games. Optimal length: 37 seconds. Optimal ending: video end card.
RPG. Optimal length: 46 seconds. Optimal ending: looped video.
Vungle has analyzed 3.7B of creatives to come up with the best length and ending suggestions.