Weekly Reports Recap: April 4 - April 8
Mobile Games results of Q1 2022; Top Grossing & Downloaded Games of March & something more.
This week:
Sensor Tower: Mobile Games earned $21B in Q1 2022
AppMagic: Top Grossing & Top Downloaded Games of March 2022
Tenjin & Growth FullStack: "39% of mobile companies lost their revenue in post-IDFA era"
Xsolla: Indian Gaming Market Review
AppMagic: Top 10 Hypercasual Titles in Q1 2022 by Downloads
Newzoo: Global Cloud Gaming Market reached $1.5B in 2021
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Sensor Tower: Mobile Games earned $21B in Q1 2022
Users spent $32.5B on mobile apps overall. About 64% of this amount is on games.
Despite the large number, mobile games revenue went down by 7.1% compared to Q1 2021.
App Store revenue was $12.9B (-2.3% YoY); Google Play - $8.1B (-13.8% YoY).
Three top-grossing games on App Store in Q1 2022 were from Chinese developers. Honor of Kings ($735.4M) was first; PUBG Mobile ($643M) - second; Genshin Impact ($551M) was third.
The situation is different on Google Play. First place by revenue belongs to Lineage W; Coin Master & Candy Crush Saga are next.
Downloads in Q1 2022 increased by 2.1% YoY and reached 14.4B. 12.1B of this amount came from Google Play (+2.5% YoY). The remaining 2.3B are from App Store, which didn’t show growth.
The largest amount of downloads - 71.2M - experienced Garena Free Fire.
AppMagic: Top Grossing & Top Downloaded Games of March 2022
Revenue
Honor of Kings is still a king of a chart with $171M of revenue in March.
Lineage W managed to get to the first place on Google Play and earned $64.7M last month.
Downloads
Merge Master - Dinosaur Fusion from Homa Games reached first place with 32.4M of downloads done only on Google Play.
The first place on App Store surprisingly was reached by Subway Surfers, which release happened 10 years ago. The game was downloaded 5.8M times.
Fill The Fridge from Rollic Games, and Army Commander from Lion Studios were two new projects to the top.
Tenjin & Growth FullStack: "39% of mobile companies lost their revenue in post-IDFA era"
Tenjin & Growth FullStack with Atomik Research helped surveyed 302 people, that are responsible for marketing usage for apps, and game marketing in the UK and the US.
55% of them mentioned that marketing in 2021 became much harder than it was before.
39% have checked the revenue drop after the IDFA implementation. 75% of them admitted, that changes put the future of their business at risk.
59% of those surveyed decreased their spending on iOS and moved it to Android. 27% did the opposite.
84% of respondents are worried, that Google will follow the Apple steps with IDFA.
Xsolla: Indian Gaming Market Review
By the end of 2022, the market volume will reach $2.2B. In 2019 its valuation was only $899M.
There were 628M gamers in India in 2021, 433M of which are playing online games.
Mobile games by the end of 2022 will be played by 368M people, revenue from this segment will reach $943M. Android will be responsible for 95% of the overall amount.
29% of Indian citizens are paying with cards, and 25% prefer digital wallets.
AppMagic: Top 10 Hypercasual Titles in Q1 2022 by Downloads
Hypercasual titles were downloaded 4.2B times in Q1 2022. It’s 8.3% lower than in Q4 2021.
The first place with 51.4M downloads belongs to Merge Master from Homa Games.
Second and third places have gone to Count Masters (41.9M of downloads), and Race Master 3D (41.8M of downloads).
Newzoo: Global Cloud Gaming Market reached $1.5B in 2021
In the same year, it attracted 21.7M of users.
Newzoo forecasts, that by 2024 the Cloud Gaming segment will reach $6.3B (+420%), and the number of users will increase to 58.6M (+270%).