Weekly Reports Recap: December 6 - December 10
Both Sensor Tower & App Annie calculated this year's mobile games revenue.
This week:
Microsoft: 20% of Xbox Game Cloud subscribers are using touch controls
Sensor Tower: Mobile Apps Spendings increased by 20% in 2021
Niko Partners: Asian gamers will bring $41B of revenue in 2025
Sensor Tower: Top Grossing Games of November 2021
App Annie: Mobile Apps will earn $135B in 2021
AppMagic: Squid Games trend is over
Newzoo: PC Hardware Market Overview
Sensor Tower: Pokemon Unite was downloaded 50M times
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Microsoft: 20% of Xbox Game Cloud subscribers are using touch controls
It’s even more, for these 1/5 of users this controls type is exclusive.
There are some big games among them, in which touch controls exceeds 30% of popularity: Dragon Quest XI S: Echoes of an Elusive Age - Definitive Edition, Football Manager 2022 Xbox Edition, Hades, Minecraft Dungeons, New Super Lucky's Tale, Scarlet Nexus, Yakuza: Like a Dragon.
Sensor Tower: Mobile Apps Spendings increased by 20% in 2021
By the end of the year, apps are expected to earn $133B. In 2020 revenue was $111.1B.
$89.6B of the sum will belong to the game industry. Growth to 2020 ($79.6B) will be 12.6%.
Despite the revenue increase, the share of games in overall apps revenue will decrease from 71.7% in 2020 to 67.4% in 2021.
App Store will bring $52.3B (9.9% YoY growth) by the end of the year. The best game on the platform will be Honor of Kings with $2.9B of revenue (+16% YoY).
Google Play will add $37.3B (+16% YoY) to the overall amount. The leader will be Coin Master with $912M (+13% YoY).
The number of game downloads will decrease compared to last year, from 56.2B to 55.3B. 84% of all games downloads will come from Google Play.
Niko Partners: Asian gamers will bring $41B of revenue in 2025
In the Asian region (without China), by analytics prognosis, will be 940.9M players by 2025.
Here is the list of top-10 markets of the region: Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, Chinese Taipei, Japan, Korea, and India.
The revenue from mentioned markets in 2025 will reach $41.8B - with both Mobile and PC/Console.
The majority of revenue will come from Japan with South Korea.
Sensor Tower: Top Grossing Games of November 2021
PUBG Mobile pushed Honor of Kings from the top place. The game earned almost $254M, which is 46% higher, than a year before. 66% of revenue came from China, 7.3% - from Turkey, 6.8% - from the US.
Genshin Impact with $207M was second. It’s 47% more than the year before. 36% of revenue came from China, 24% - from Japan.
Coin Master had the best month in history last month with $125M of revenue (+4% YoY). 26 November became the top-grossing day, the game earned almost $7.5M.
The industry in November received $7.1B of revenue, which is 7% more compared to last year. The first place by revenue belongs to the US ($2B - 29% of the overall amount). Japan (20%) and China (18%) are next. But worth to mention, that Sensor Tower is not tracking alternative Android stores.
App Annie: Mobile Apps will earn $135B in 2021
It’s 20% more than in 2020 ($112M). Yesterday Sensor Tower analytics showed similar numbers.
The gaming market will be responsible for $90B of this sum.
In 2021 users spending on 4X Strategies increased by 32%. MMORPG genre also experienced an increase in revenue by 21%.
AppMagic: Squid Games trend is over
The number of games downloads based on the series decreased 2.7 times since October.
Currently, there are 842 apps in Google Play & App Store based on the Squid Game. 419 of them have never seen a user.
From 1 October to 22 November top-5 games based on the series managed to get 147.5M of downloads.
Newzoo: PC Hardware Market Overview
In 2021 the overall valuation of the PC market will be $35.9B. There are 1.4B PC gamers in the world.
About 40% of them are playing constantly. This audience is mostly making hardware, games, and accessory sales. All numbers below will refer to this audience.
Only 32% of players built their PC by themselves. Others chose pre-build options.
38% of dedicated players are using laptops as their main gaming tool. In the age from 16 to 30, there are more than a half users like this.
Players are usually upgrading their PC once in 3.3 years. 73% of them are motivated by having a better gaming experience. In second place (57%) - a general increase in performance.
70% of dedicated gamers are loyal to their GPU brand.
The decision to buy the PC is taking about 5.5 weeks, on average.
Sensor Tower: Pokemon Unite was downloaded 50M times
The game was released on 21 July 2021 on Nintendo Switch and received 9M downloads by September.
The mobile release happened on 22 September. In the first two days, the game reached 15M downloads. In a week after it surpassed 30M downloads.
According to Sensor Tower, the game earned $18M up to date.