Weekly Reports Recap: February 28 - March 4
Steam developers overview, Console Market numbers & Top Mobile Games Revenue with Downloads of February.
This week:
AppsFlyer: IAP on iOS fell down by 35% in 2021
App Annie: Indian Gaming Market in 2021
Ampere Analysis: The Console Gaming Market reached $60B in 2021
AppMagic: Top Mobile Games by Revenue and Downloads in February 2022
There are 44,000 developers in Steam - who are they?
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AppsFlyer: IAP on iOS fell down by 35% in 2021
The peak of falling down was in June 2021. In the same period, Android IAP revenues grew by 10%.
Gaming companies spent $14.5B in 2021 for users acquisition. This number doesn’t include China.
Ad revenues after ATT implementation on iOS fell by 2% but increased on Android by 55%.
ATT opt-in rate in the US is 39%. The highest one was in Vietnam, where 65% of users agreed to share their personal data.
84% of gaming apps are using SKAdNetwork now.
App Annie: Indian Gaming Market in 2021
Users downloaded 26.7B apps and spent $417M on them in 2021.
9.3B of downloads and $165M of revenue belongs to the gaming apps. Worth mentioning, that Newzoo values the Indian mobile market at $2.11B (13x times more). Hard to say, why there is so big a difference.
The mobile Indian market in 2021 fell down by $4M.
Ampere Analysis: The Console Gaming Market reached $60B in 2021
By the end of this year, it will reach $61.1B.
Growth is driven by new consoles sales & subscription services.
Spendings on games, DLCs, in-app purchases went down by 1%, compared to 2020.
Sony is controlling 46% of the console gaming market. Nintendo is covering 29% (-2% from 2020), Microsoft - 25% (+1% from 2020).
Subscription services spendings out of all content spendings are about 19%. There is a major growth from 15% in 2020. In 2022 this number will reach 21%.
The popularity of boxed games is continuing to decline. In 2021 the share was lower than 30% for the first time in history. In 2022, by Ampere Analysis prediction, it will down to 26%.
AppMagic: Top Mobile Games by Revenue and Downloads in February 2022
Revenue:
Honor of Kings is the leader by overall revenue with $168M.
First place on Android belongs to Lineage W, which earned on this platform $61M.
Dragon Ball Z Dokkan Battle is back to top-10, players spent $61.7M across all platforms in the game in February.
Downloads:
First place, the second month in a row, taken by Garena Free Fire. It was downloaded 22.5M times.
Merge Master — Dinosaur Fusion with 22M of downloads is in second place.
The top iOS game by downloads is Wordle!, a mobile clone of the popular web game Wordle. It managed to get 7.4M of downloads.
There are 44,000 developers in Steam - who are they?
75% of them have developed only 1 game. 443 (1%) - more than 10. And only 4 developers released more than 100 games.
57% out of all developers in Steam haven’t earned even $1,000. The majority are developers, that released only one game. 1,600 developers earned more than $1M, only 600 of them are relatively big AA/AAA studios.
51% of developers are working on Action titles. 5% are working on Sports games.
1/3 of developers in Steam are working with publishers. Only 4% (1,900 developers) have tried both releasing by themselves and partnering with a publisher.