Weekly Reports Recap: February 7 - February 11
Nintendo Mobile Records, Germany Market highlights & more.
This week:
Sensor Tower: Fire Emblem Heroes became the most profitable Nintendo Mobile title
AppMagic: Top Mobile Games of January 2022 by Revenue and Downloads
App Annie: Germany Gaming Market Report 2021
Sensor Tower: The US Gamers spent $4.4B on games with money & treasure theme in 2021
GameRefinery: Users motivations in Games (February 2022)
SocialPeta: 2021 Mobile Gaming Ad Market Overview
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Sensor Tower: Fire Emblem Heroes became the most profitable Nintendo Mobile title
For 5 years since its launch, the game earned $959M.
Japan is responsible for $523M of overall revenue. The US brought $308M.
The second Nintendo Mobile game by revenue - Animal Crossing: Pocket Camp - is far away with $267M of revenue.
AppMagic: Top Mobile Games of January 2022 by Revenue and Downloads
Revenue
PUBG Mobile is first (again). The game revenue in January was $187M.
The top-grossing game on iOS was Honor of Kings with $179M of revenue. There is a probability that the game had an opportunity to overcome Honor of Kings, but AppMagic is not tracking alternative Chinese App Stores.
Lineage W was first on Android with $66.5M of revenue.
Downloads
Garena Free Fire was downloaded 24.4M times - this is a solid first place.
Interesting, that just after Battle Royale Subway Surfers appeared. The game will celebrate its 10 years anniversary this year.
Coloring Match was the top downloaded game on iOS with 6.2M installs.
App Annie: Germany Gaming Market Report 2021
In 2021 German citizens spent $4B on mobile apps. $2.81B of this sum was spent on games. Growth by revenue to 2019 is about 62%.
The increase in gaming revenue in 2021 was about $0.5B - it’s just a little bit less than in 2020 ($0.58B).
823M of games were downloaded in 2021 by German users. If we’ll compare it to 2019, growth will be 8%.
The most popular game of Gen Z is Roblox, Millenials prefer Candy Crush Saga, while boomers and Gen X representatives prefer New Quizduel.
Sensor Tower: The US Gamers spent $4.4B on games with money & treasure theme in 2021
Sensor Tower analytics are referring to Coin Master & Bingo Blitz as money-themed or treasure-themed games.
Theme
The top growing theme in 2021 in the US was connected with animals/insects - it showed growth by 904% in 2021. But, worth mentioning, that volume is small - only $26.5M.
The second theme by growth is sports/aesthetics, which showed +274% per year. On the third place was hunting theme with +226%.
Setting
The top-growing setting of 2021 in the US was a historical one. It showed +32% per year and reached $1.4B.
In second place is high fantasy (+14.4% and $5.4B of revenue). The third place belongs to sci-fi (+6.6% and $2.4B of revenue).
The setting by revenue was a modern one. Games with such a setting earned $6.3B in 2021
GameRefinery: Users motivations in Games (February 2022)
4X-strategies and Tycoon/Crafting Games appeal to the same wish of people to optimize resources. People between the age of 25-44 years are usually playing that kind of games, while more complex 4X-Strategies are mostly preferred by men and more casual Tycoon/Crafting games - by women.
Every casual game, that was in top-100 grossing in the US in the last 2 years, had decoration or renovation meta in it.
The full version of the report is available here
SocialPeta: 2021 Mobile Gaming Ad Market Overview
The number of advertisers growth declined from +44% in 2020 to +5% in 2021.
On average, one creative life is 32.5 days.
The majority of advertisers belong to the casual gaming segment. The smallest competition in the educational segment.
The average CPM on Facebook increased by 34%. In the US it exceeded $28 (+93% YoY).
The average CPC for mobile games ads in 2021 was $2.88 (+81% YoY); the average CTR - 1.28% (-29% YoY); the average CPM - $20.99 (+34% YoY).
The report also shows an extensive analysis of mobile creatives. Trends:
Hardcore genres are using creatives with casual gameplay.
Celebrities are still working great.
Casual games creatives are made for the female audience.
Casual genres are being promoted by easy-to-understand creatives that catch attention in the first seconds.