Weekly Reports Recap: July 11 - July 15
The American & UK gaming markets are going down; Israeli gaming companies are hot; Newzoo tells about South Korean gamers.
This week:
NPD: The American Gaming Market will drop by 8.7% in 2022
GameRefinery: Mobile mid-core Market State (July 2022)
GameIS & Deloitte: Gaming companies from Israel earned $8.6B in 2021
GfK: Console sales in the UK are growing
AppMagic: Top Mobile Games by Revenue & Downloads in June 2022
Newzoo: South Korean gamers Report
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NPD: The American Gaming Market will drop by 8.7% in 2022
It will reach $55.5B by the end of the year.
The only market segment that is expected to grow is subscriptions.
Elden Ring has already been named the most successful boxed game of the year.
The American market drop is connected to increasing prices on basic products (food & fuel); new consoles & accessories shipping issues, and major project delays.
GameRefinery: Mobile mid-core Market State (July 2022)
During the last 365 days, there were 9 new mid-core titles in the top-200 top grossing in the US. For comparison, there were only 3 casual titles that made the same.
37% of overall iOS US revenue comes from mid-core games. It’s the only category that grew the last year.
Largest mid-core releases of the last half a year: Diablo Immortal, Dislyte, and Apex Legends Mobile.
GameRefinery analyst mentions that top mid-core titles are close to PC/Console games by gaming experience.
In 65%+ mobile mid-core titles 5 or more gacha mechanics.
80% of top mid-core titles in the US have special currency for events.
GameIS & Deloitte: Gaming companies from Israel earned $8.6B in 2021
There are 190 gaming companies in Israel which are employing about 14 thousand people.
Israeli-based companies are responsible for about 5% of the whole gaming market revenue.
Israel-based gaming companies’ revenue increased by 760% in the last 5 years. There are only product companies based in Israel, with no outsourcing or service providers.
In the last couple of years, there were at least two games from Israeli companies on the top charts by revenue & downloads. Thanks to Playtika, CrazyLabs, Supersonic, and Moon Active.
Despite the mobile market development, there are no AAA developers for PC/Console in Israel.
GfK: Console sales in the UK are growing
124,000 consoles were sold in June 2022 - it’s 17% more than in May.
Xbox Series S|X sales grew from May by 31%; Nintendo Switch - by 24%. PS5 sales increased by 2% only, this is connected to shipping issues.
Despite the increase in sales, the British console market dropped by 39.1% in H1 2022.
In June in the UK 2.5M games were sold - it’s 1.2% less than in June 2021, but 49% more than in May 2022.
The major part of sales (around 71%) are coming from digital versions.
Three leaders of the chart in June are F1 2022, FIFA 22, and LEGO Star Wars: The Skywalker Saga.
AppMagic: Top Mobile Games by Revenue & Downloads in June 2022
First place - as always - is taken by Honor of Kings ($165,17M revenue in May).
Pokemon GO managed to the top on Android with $55.5M revenue. With iOS, the game earned $106,5M in June 2022.
Downloads:
Stumble Guys - a mobile game inspired by Fall Guys: Ultimate Knockout - was the downloads leader in June 2022 with 32.8M of downloads.
Subway Surfers (32.6M downloads) & Garena Free Fire (27.9M downloads) are on 2-3 places.
Newzoo: South Korean gamers Report
South Korea is the #4 market in the world with $8.3B in revenue in 2021. 33M gamers are living in South Korea (#21).
82% of the South Korean online population is playing games.
45% of gamers are not only playing games but also watching them.
54% of gamers are male, 45% are female, and 1% are non-binary/others.
60% of gamers in South Korea are between 21 and 50 years. 23% are from 51 to 65. Other 17% are of age from 10 to 20 years.
59% of gamers are playing on mobile devices; 41% - on PC; 20 - on consoles. The average weekly played time on PC & Consoles is higher (5 hours versus 4 hours on mobile).
38% of South Korean users are payers.