Weekly Reports Recap: July 4 - July 8
Recession of the gaming market; Diablo Immortal results; Chinese gamers decrease & other topics.
This week:
Uma Musume Pretty Derby earned $2.3M in 24 hours after launch in South Korea
Research & Markets: The number of Gamers in China decreased in 2021
Sensor Tower: Mobile Games earned $41.2 in H1 2022
AppMagic: Diablo Immortal earned $49M in the first month after the release on mobile
Newzoo & Google: Western European Mobile Gaming Market Insights
Ampere Analysis: The Gaming Market will step into recession in 2022
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Uma Musume Pretty Derby earned $2.3M in 24 hours after launch in South Korea
The game reached first place in the local App Store (twice - in “Popular” and “Top Grossing”), and Google Play.
Uma Musume Pretty Derby managed to launch more successfully compared to Lineage W.
The game was released in Japan in February 2021 where it earned $965M during the first year.
Uma Musume Pretty Derby is a game about racetrack competition of girls with horse particulars. The monetization of the game is based on collecting.
Research & Markets: The number of Gamers in China decreased in 2021
Analytics numbered 706M gamers in China by the end of 2021, which is 3.7% less than in 2020. 730M gamers are supposed to be in the country by 2026.
The audience increase is happening slower than expected due to the strict market regulation.
Overall market size reached $45.49B in 2021. By 2026 it will be $55.23B.
ARPU in 2021 was $64.44, by 2026 it’s forecasted to reach $75.6.
Chinese companies earned $17.3B outside of China. By 2026 this number will reach $26.46B.
There were 434M E-Sports fans in China in 2021.
More than 16k trademarks connected to metaverse were registered in China in 2021.
Sensor Tower: Mobile Games earned $41.2 in H1 2022
The H1 2022 mobile games revenue is lower by 6.6% to the same period in 2021. The iOS decrease in revenue was 0.8% YoY (from $25.8B to $25.6B). The Android revenue fell by 14.8% (from $18.3B to $15.6B).
Honor of Kings (1.4B), PUBG Mobile ($1.1B), Genshin Impact ($986.2M), Candy Crush Saga ($593.5M), and Roblox ($576.5M) are leaders of the H1 2022 by revenue.
Despite the revenue decline, the overall number of downloads increased by 0.4% from the previous year to 28.1B. Google Play downloads increased by 1.3% while App Store decreased by 4.5%.
The top downloaded games of H1 2022 were Subway Surfers (148,7M), Garena Free Fire (147,2M), and Ludo King (87,7M).
The overall revenue of mobile apps in H1 2022 was $65B. It’s 1% more than in H1 2021.
AppMagic: Diablo Immortal earned $49M in the first month after the release on mobile
The peak day by revenue happened on June 11 - the game earned $2.39M. After this, we see a steady decline trend.
During the first month, the game was downloaded 10.3M times. And as we see, there might be some troubles in acquiring new users.
ARPU by the end of the first month was $4.99.
Diablo Immortal now is the largest mobile release of 2022. The game is not launched in China yet.
Newzoo & Google: Western European Mobile Gaming Market Insights
The overall mobile revenue of Western European countries in 2021 was $7.2B - without ad revenue. By 2024 it will reach $8.6B.
There were almost 209M mobile gamers in Western European countries by the end of 2021.
62% of high-spenders (those, who spend more than $25/month on mobile games) are men. There are more males in each category of spenders.
The E-Sports market of Western Europe reached $209.6M in 2021 with 47M watchers. 45% of mobile gamers are watching E-Sports events, the main platform is YouTube.
Ampere Analysis: The Gaming Market will step into recession in 2022
The revenue of the gaming market will decrease to $188B in 2022. Inflation & war conflicts are one of the reasons.
The revenue drop will happen in the background of record 2020 ($182B), and 2021 ($191B) years.
Analytics suggest that in 2023 the market will start to grow again and will reach $195B.