Weekly Reports Recap: March 14 - March 18
US Gaming Market went down in February; the majority of users prefer ad monetization & more.
This week:
Tapjoy: 50% of gamers prefer games with ad monetization
NPD Group: US Gaming Market Revenue fell by 6% in February 2022
UKIE: British Game Industry Overview
Global Industry Analysts: By 2026 the Gaming Mobile Market will reach $140B
SELL: French Gaming Market grew by 13.5% since 2019
Unity: Unity-based games revenue increased by 30% in 2021
If you’d like to receive updates instantly, please, subscribe to the newsletter.
Tapjoy: 50% of gamers prefer games with ad monetization
In 2021, the number of gamers that prefer watching ads over buying something in games, increased by 138%.
On average, mobile gamers are spending 10 hours per week on games.
About half of respondents (49%) are playing mobile games multiple times per day.
Puzzles are the most popular genre among all age groups.
60% of users are finding new games through the ads. 39% are trying new games on friend’s advice, 33% are following Store’s recommendations.
Rewarded Video is the most appreciated format (53% of people like it).
39% of users are not willing to share their personal data in any case.
NPD Group: US Gaming Market Revenue fell by 6% in February 2022
February gaming market revenue resulted in $4.4B.
Users’ spending on hardware went down by 27%, compared to 2020. The revenue was $295M.
Nintendo Switch took first place both in terms of revenue and the number of consoles sold. Xbox Series is second.
Elden Ring, Horizon: Forbidden West, and Pokemon Legends: Arceus are top-sellers in February.
Revenue from accessories declined by 7% to $180M, compared to 2020. The best-selling accessory became Xbox Elite Series 2 Wireless Controller.
UKIE: British Game Industry Overview
There are about 24 thousand employees working in the gaming industry in the UK.
90% of employees are white people. 67% are men. 61% are under 35.
52% of employees prefer hybrid or remote formats of work.
The number of people with mental health troubles in 2022 increased even compared to pandemic 2020. 38% of game industry workers mentioned, that they have depression or anxiety.
Global Industry Analysts: By 2026 the Gaming Mobile Market will reach $140B
By the end of this year, its volume will be $94.8B.
The US will be responsible for about $20.3B of this amount.
The main drivers mentioned are increasing consumption of high-end smartphones and market growth leading by already large (China), and evolving markets (India, Mexico).
SELL: French Gaming Market grew by 13.5% since 2019
Its current valuation is €5.6B.
In 2021, compared to 2020, the PC market grew by 5% to €1.4B. The console market was up by 1%, while the mobile market slightly fell by the same amount.
The console market is responsible for 49% of overall French gaming revenue - €2,7B. It’s a record since 2008. About 2.37M of consoles were sold in France in 2021.
The volume of hardware (PC & Console) sold was €1,7B in 2021 (+22% YoY). Revenue by game sales, however, declined by 11% compared to 2020 and resulted in €1,9B. 24M games were sold on PC & Consoles last year.
82% of all game sales were digital.
Accessories sales for PC & Consoles increased by 11% to €840M.
The most popular games in France in 2021 were FIFA 22 (1.59M sold copies), Mario Kart 8 Deluxe (503K sold copies), and FIFA 21 (501K sold copies).
Unity: Unity-based games revenue increased by 30% in 2021
The number of games made on Unity in 2021 increased by 93%. The number of Unity developers increased by 31%.
The number of Unity application growth in different genres is about 7-8%, sometimes, it’s even showing a negative dynamic (in the Casino genre, for example). The largest increase of Unity usage is shown in hypercasual projects - growth was 137%.
The base for the IAP revenue of Unity-based projects is the US and EMEA regions. The same applies to the ads.
IAP revenue in hypercasual projects increased by 162% last year. And only by 9% increased the ad revenue. The RPG genre is watching the declining trend - revenue fell by 5%.
The average transaction size in 2021 increased.
The majority of game developers are focused on a single project. However, those who operate several projects are earning more.
Unity showed an average Retention in different genres. The largest average D1 in Word games (36%); largest average D7 has Board games (15.36%); largest average D30 has card games (7.67%).