Weekly Reports Recap: March 28 - April 1
Elden Ring results; Console Market perspectives; Casual Mobile Games trends & more.
This week:
StreamElements & Rainmaker.gg: Elden Ring made to top-10 by views on Twitch in February 2022
DFC Intelligence: The Console Market in 2022 will reach $48.7B
GfK: Largest game franchises in the UK market
Sensor Tower: Top Mobile Titles by Downloads in February 2022
data.ai: Brazilian App Market in 2021
MY.GAMES: Russian Gaming Market reached $2.4B in 2021
data.ai: Indonesian App Market in 2021
GameRefinery: Casual Mobile Games Trends (March 2022)
UKIE: British Gaming Market reached $9.14B in 2021
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StreamElements & Rainmaker.gg: Elden Ring made to top-10 by views on Twitch in February 2022
More than 2B hours spent users watching content on Twitch. Facebook Gaming had 497M hours of watches. Both platforms had a minor drop in views in February compared to the previous month. The reason is simple: there are a few days in February.
Lost Ark became the most popular game on Twitch in February with 143M hours of content watched. League of Legends (131M hours), GTA V (127M), and Valorant (84M) are next.
Elden Ring had a great performance too. It was a single not-MMO and not-GAAS game that made it to top-10. It had 57M of hours watched on Twitch.
February 2022 was the first month ever when VTuber entered the top-10 by popularity. VTuber is a content creator in a form of a virtual avatar, not a real person. The nickname of the creator is Ironmouse.
DFC Intelligence: The Console Market in 2022 will reach $48.7B
An increase from the previous year will be just around 4%. The main trouble is still in semiconductors, which leads to the lack of platform holders to supply demand.
DFC Intelligence analytics are sure, that in 2022 the majority of consumers will choose PlayStation 5.
Console sales in 2022 in money terms will be lower ($16.1B) than it was in 2021 ($16.2B).
By 2026 market shares of both Nintendo and Sony will decrease (from 37% and 43% in 2021 to 34% and 39% allegedly), but Xbox market share will grow from 20% in 2021 to 27%. The main growth driver will be Xbox Game Pass.
GfK: Largest game franchises in the UK market
For the last 27 years, which data is collected, those franchises earned £12.7B.
The leader is FIFA which had 50 projects released in the last 27 years.
Second place by popularity belongs to Call of Duty with 32 games within the last 20 years. The peak of physical game sales was in the Call of Duty: Black Ops and Call of Duty: Modern Warfare 3 era.
The third place is taken by Mario. Leaders by sales are Mario Kart Wii, Mario Kart 8 и New Super Mario Bros. 109 Mario games were released since 1995.
GTA is in fourth place. GTA V is responsible for 40% of all physical sales of the series in the UK.
Licensed-base games (WWE, F1, PGA Tour, LEGO, Star Wars, FIFA) earned more than £2.8 in the last 27 years.
Sensor Tower: Top Mobile Titles by Downloads in February 2022
Garena Free Fire is first again with 21.8M of downloads (+22.7% YoY). The majority of downloads came from India (41%), and Brazil (9.4%).
Evergreen Subway Surfers is second - 19.5M downloads (+45.3% YoY). India (18.8%), and Brazil (7.8%), as in the case of Garena Free Fire, are the main suppliers of users.
World from Goldfinch Studios, which doesn’t have anything in common with web-hit, bought by The New York Times, had February the best month ever. It was downloaded 6.7M times (+171% MoM). Interesting, that by the end of 2021 it had just 31.8k downloads.
Clash of Clans experienced local success with the best month since 2019 and more than 6M of downloads.
In February 2022 games were downloaded 4.4B times (+0.7% YoY).
The first place by worldwide downloads belongs to India (670M of downloads - 15% of the overall amount), second is the US (8.7%), third is Brazil (7.8%).
data.ai: Brazilian App Market in 2021
The overall valuation of the app market in Brazil is $1.1B. It’s 63% more than in 2019.
The gaming segment is responsible for $571M. It’s growing faster than the market - by 65% compared to 2019.
Revenue growth in 2021 was $75M. The same amount gaming industry showed in 2019, the pre-pandemic year.
The number of downloads in 2021, compared to 2020, almost hasn’t changed. Seems like the high base effect.
Hypercasual titles are first by far in terms of downloads. Most monetizable genres are 4X Strategies and MMORPGs.
MY.GAMES: Russian Gaming Market reached $2.4B in 2021
Growth to 2020 resulted in 9%, which exceeded expectations.
$1.16B came from the PC market. Growth was 4.2%.
Mobile games brought $1.04B of revenue. Growth was 14%.
Console market revenues were about $211M. Growth was 8.7%.
All growth numbers above are in roubles.
The majority of Russian players prefer F2P games (84.7%). Premium games revenue fell by 6%.
data.ai: Indonesian App Market in 2021
The overall amount of the market in 2021 was $532M - it’s 38% more than in 2019.
Games are responsible for $325M of this sum. Segment growth to 2019 was 24%, which is lower than the market average.
data.ai analytics emphasized significant growth of downloads - by 490M to 3.1B in 2021.
GameRefinery: Casual Mobile Games Trends (March 2022)
More and more developers are adding meta-elements and doing experements with new game mechanics.
All projects from top-100 by revenue in the US on iOS in the last 2 years had a renovation game mechanic.
Now, elements of renovation & decore can be founded in 49% of Match-3 games from Top-100 by revenue in the US on iOS.
Developers started to add mini-games and special game modes more often to entertain users.
Social elements and community building are started to used often in projects, previously considered as single-player, like Match-3. It helps developers to retain motivated and competitive players.
UKIE: British Gaming Market reached $9.14B in 2021
An increase to 2020 was about 1.9%, but to 2019 - a significant 32.8%.
Console sales increased by 32.9% to $1.48B. VR hardware sales increased by 41.9% to $240M. Overall hardware sales increased by 17.4% to 2020 and reached $3.49B.
Sales of games, subscriptions, and in-apps decreased by 6.32% to 2020 to $5.62B. However, this category showed an increase compared to 2019 - by 11.4%.
Mobile games is the only segment, that didn’t show fall in 2020. Its valuation is about $1.92B.
Digital sales increased by 5.59% on consoles and by 7% on PC. Boxed game sales dropped down by 21%.
Licensed-based merchandise & toys in the UK were sold in the amount of $208.7M. An increase to 33.6% YoY.