Weekly Reports Recap: May 23 - May 27
New data.ai market data & Apex Legends Mobile first week results.
This week:
data.ai: Weekly mobile games revenue in Eastern Europe went down by 40% since March
data.ai: The gaming market will reach $222B in 2022
Sensor Tower: Apex Legends Mobile earned $4.8M during the first week
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data.ai: Weekly mobile games revenue in Eastern Europe went down by 40% since March
Revenue went down from $50M weekly to $30M weekly. The main reason lies in the surging Russian market.
By graphic, in February Russian users were spending about $20M weekly on gaming apps. In April amount of payments decreased to $3M weekly.
Before March 2022 the Russian gaming market was responsible for half of the Eastern European mobile revenue. Moreover, it was its main driver.
Downloads changed too, but not so dramatically. The number of installs went down from 110M weekly in early February to 90M weekly in mid-April. The majority of downloads are still coming from Russia.
data.ai: The gaming market will reach $222B in 2022
The mobile segment will be responsible for $136B (61%) of the market.
The console market will go down slightly to $42B.
PC market will stagnate at $40B.
data.ai analytics also reserved $4B of the market for handheld consoles. No additional information on what are “handheld consoles” was provided.
Sensor Tower: Apex Legends Mobile earned $4.8M during the first week
The game reached #1 place by downloads on iOS in 60 countries. The US is first in downloads, India and Brazil are next.
The US is responsible for 44% of overall revenue - $2.1M. Japan is second, and Thailand is third.
Apex Legends Mobile's debut week revenue is much less than Call of Duty: Mobile had in its debut week ($14.8M). However, it’s much higher than PUBG Mobile earned in the first 7 days after monetization implementation ($600k).