Weekly Reports Recap: May 30 - June 3
The full version of data.ai & IDC 2022 Gaming report; Chinese console market & UK Gaming subscriptions market.
This week:
data.ai & IDC: The Gaming Spotlight 2022
Niko Partners: Console market in China reached $2.16B in 2021
Ofcom: 58% of UK citizens have an active gaming subscription
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data.ai & IDC: The Gaming Spotlight 2022
The full version of the report is available here.
The gaming market will reach $222B in 2022. Mobile games will generate $136B; Console - $42B; PC - $40B. Another $4B will be generated by handheld consoles (Nintendo 3DS & Switch Lite).
Analytics are seeing better genre differentiation in mobile games compared to PC/Console titles.
Twitch is responsible for about half of Android time spent on gaming steams.
Hypercasual games (54.6% of paid traffic), casino games (48.3% of paid traffic) & Match Games (47.3% of paid traffic) are the largest consumers of the paid traffic sources.
Cross-platform games will continue to take the market share from mobile-only titles.
Oversaturation of the ads market will negatively affect projects with ads-only monetization.
Niko Partners: Console market in China reached $2.16B in 2021
By 2026 based on Niko Partners’ assumptions, it will reach $2.53B.
Niko Partners takes into account “grey” sales as well, which share is about 80% in the console market in China.
The number of console players in China in 2021 reached 15.9M people. By 2022 there will be 18.4M; by 2026 - 27M.
Ofcom: 58% of UK citizens have an active gaming subscription
The data is based on the survey made in Q4 2021. 3,657 people participated in it.
PlayStation Plus is the most popular gaming subscription service in the UK with 3.2M UK citizens subscribed in 2021. Xbox Game Pass (2.6M), Xbox Live Gold (1.5M), and Nintendo Switch Online (1.49M) are next.
By the end of the year, 2.1M users in the UK were subscribed to the Cloud Gaming services. PlayStation Now is the leader. There were 2.9M people subscribed to GeForce Now & Google Stadia, but it was free subscriptions.
60% of adult UK citizens and 91% of the aged under 15 are playing games.
British gamers in Q4 2021 spent on average 7 hours 33 minutes per week on games.
Only 3% of adult UK citizens are playing VR games. Sony managed to get around Oculus by market share - PS VR now has 32%, while Oculus took 25% of the British market.