Weekly Reports Recap: May 31 - June 6
IDFA insights; Strategy Games market numbers & post-COVID-19 gaming preferences are inside.
It was a quiet week in terms of numbers and reports. But little is better than nothing:
App Annie: City battle Strategy Games were accounted for $2.5 billion in Q1 2021
myTracker: iOS 14.5+ & IDFA benchmark on May 31
Newzoo: 51% of users in North America and Western Europe started playing more after COVID-19
If you’d like to receive updates instantly, please, subscribe to the newsletter.
App Annie: City battle Strategy Games were accounted for $2.5 billion in Q1 2021
With $2.5 billion in revenue, the genre shows 60% growth in revenue YoY.
Overall genre downloads in Q1 2021 reached 135 million. It’s 30% more than a year before.
In the US the genre growth rate is exceeding the market average growth rate. It has +50% YoY in downloads and +90% YoY in revenue.
AppLovin (its Machine Zone, Epic Action & Epic War) is responsible for 4 out of 10 top games in the genre.
Important: top is including only companies with US HQ.
myTracker: iOS 14.5+ & IDFA benchmark on May 31
16,9% of users have updated their devices to iOS 14.5 or higher as of May 31.
The maximum opt-in rate for games is 33%. The lowest one - 9%. That means that in an ideal world you’ll be able to reach only 33% of the audience you were able to reach before (from those, who are using iOS 14.5+).
Newzoo: 51% of users in North America and Western Europe started playing more after COVID-19
There is a straight correlation between age and time spent in games in North America and Western Europe. Younger players spend more time in games.
1/3 of users in the age of 10 to 20, social features were the main reason to play.
61% of users of all age categories are playing games to relax.
Almost 50% of gamers between the age of 10 to 35 spend the majority of playtime in multiplayer modes. In the age of 36 to 50 years, there are 36% of “multiplayer” players.