Weekly Reports Recap: November 15 - November 19
Korean and the US market insights; Top Downloaded Mobile Games by Sensor Tower & more.
This week:
Sensor Tower: Top Downloaded Mobile Games of October 2021
StreamElements & Rainmaker.gg: Twitch grew in viewership by 19% YoY in October
DFC Intelligence: Cloud Gaming Market will reach $13.5B by 2026
Sensor Tower: The Strategy genre in the US grew by a quarter last 12 months
PUBG: New State surpassed 20M downloads in 5 days
Tenjin & Espresso Publishing: Hyper-casual market in Q3 2021
App Annie: Sports Sims has been downloaded 23M times in Q3 2021 in the US
Sensor Tower: South Korean gamers have spent almost $1.5B on games in Q3 2021
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Sensor Tower: Top Downloaded Mobile Games of October 2021
Garena Free Fire became the most popular game of the previous month with 34M downloads. It’s 72% higher than the year before. Most downloads came from Brazil, the country is responsible for 12% of the overall amount.
Candy Challenge 3D from Idil Morgul earned second place with 19M of downloads. 12.2% of traffic came from the US, 9.3% from Brazil.
Games based on the Squid Game in October received 53.2M of downloads collectively. Three of them reached top-10 (Candy Challenge 3D, Cookie Carver, and 456).
In October users downloaded games 4.5B times - it’s 1.3% higher, than in 2020. India is responsible for 16.8% of all downloads (762.6M). The US is second (8.6%), Brazil is third (8.3%).
StreamElements & Rainmaker.gg: Twitch grew in viewership by 19% YoY in October
The users have watched 1.9B hours of streams in Twitch in October. It’s 19% higher than in October of 2020.
Facebook Gaming showed 61% growth. Users have watched 512M of videos in October.
The most-watched game of Twitch became League of Legends (98% growth MoM). The highest increase experienced DOTA 2 (+189% MoM), due to The International.
DFC Intelligence: Cloud Gaming Market will reach $13.5B by 2026
As of today, the market valuation is $1.23B.
More than $10B will come from those, who are owning the high-end PC right now.
Sensor Tower: The Strategy genre in the US grew by a quarter last 12 months
Revenue in the last 12 months was $4.2B, which is a 23.5% increase since the previous year.
Lords Mobile earned the most ($330.3M), Clash of Clans and State of Survival are following.
Strategy games have been downloaded 145.4M times.
The first place by downloads belongs to Pokemon Unite (8.3M), Top War is next, the third place went to State of Survival.
4X Strategies are responsible for 32.5% of overall genre revenue ($2.9B).
MOBA subgenre is the fastest-growing with 50% YoY growth. Its revenue, however, is relatively small ($168.4M).
4X Strategies became the top downloaded subgenre too (53.3M).
MOBA games showed the highest growth dynamic (+133.3% YoY to 19.4M of downloads).
ARPD in 4X Strategies is $54.
PUBG: New State surpassed 20M downloads in 5 days
The game reached the top place in 160 countries, including the US, Japan, South Korea, Saudi Arabia, and Germany.
Tenjin & Espresso Publishing: Hyper-casual market in Q3 2021
55% of marketing budgets are spent on Android, 45% - on iOS. In 2019, the Apple platform had a 64% share.
AppLovin, Mintegral & Unity Ads are top-3 popular ad networks on iOS. AppLovin, Google Ads & Facebook are leading on Android.
The majority of marketing budgets are spent on the US, Japan, and China. On Android Great Britain replaced China.
App Annie: Sports Sims has been downloaded 23M times in Q3 2021 in the US
23M were about 78% of overall downloads of sports genre in the country in Q3 2021.
Madden NFL 22 Mobile is in the first place by far in the US.
Sensor Tower: South Korean gamers have spent almost $1.5B on games in Q3 2021
The exact amount of gaming revenue in Q3 2021 - $1.47B, showing 5% growth YoY.
80,3% of the revenue came from Google Play, the rest - from the App Store. But it is worth to mention, that Sensor Tower is not tracking alternative stores, which are relatively big in South Korea.
In Q3 2021 games have been downloaded 139M times, which is 16% lower, than a year before.
RPG became the main revenue driver, they were responsible for 66% of overall revenues. 8 out of 10 games in the top-10 are RPGs.
Odin: Valhalla Rising is the top game of Q3 2021. It has earned $230M (54% of the overall revenue of the top-10) and reached 4 place by downloads.
Genshin Impact managed to earn $45M.
Out of 100 top-grossing games, 35 were released by Chinese developers. Cumulatively, they’ve earned $280M, which is about 24% of overall mobile revenue in South Korea.
Pokemon Unite is the top downloaded game with 1.5M of downloads.