Weekly Reports Recap: November 29 - December 3
This week:
Steam is breaking records
GWI: Big Report about gamers
Vungle & Liftoff: Optimal Video Length & End Cards for Mobile Games Marketing
Deloitte: The Console Market is in the best shape in 50 years
Sensor Tower: Mobile Downloads in Q3 2021 Report
App Magic: Mobile Top Grossing & Top Downloaded titles of November
Newzoo: Japanese gamers behavior overview
If you’d like to receive updates instantly, please, subscribe to the newsletter.
Steam is breaking records
In October 2021 the record amount of games were released on Steam - 1229. Two years ago, this amount was 64% lower (747 new games).
28 November of 2021 Steam has settled the new record of concurrent users - 27.3M people. The last record has been reached in April 2021, when CCU was equal to 26.9M.
GWI: Big Report about gamers
The average gamer age is 34 years. 55% of them are men. Mobile games are being played by 81% of the overall gamer audience.
Interesting, that the most increase of gamers from 2018 is seen by the audience of people over 55 years.
A lot of people are having two or more consoles at home. 39% of PS5 owners have Nintendo Switch. 37% of Xbox One owners have PS4. Interesting to see, that 50% of Xbox Series X buyers previously had PS4.
25% of gamers have made microtransactions last year.
62% of cybersport fans are people with low or average income. The majority of E-sports fans are millennials and Gen Z.
Vungle & Liftoff: Optimal Video Length & End Cards for Mobile Games Marketing
Social Casino. Optimal length: 10 seconds. Optimal ending: standard end card.
Puzzle. Optimal length: 22 seconds. Optimal ending: App Store end card.
Strategies. Optimal length: 33 seconds. Optimal ending: App Store end card.
Hypercasual games. Optimal length: 37 seconds. Optimal ending: video end card.
RPG. Optimal length: 46 seconds. Optimal ending: looped video.
Vungle has analyzed 3.7B of creatives to come up with the best length and ending suggestions.
Deloitte: The Console Market is in the best shape in 50 years
By 2022 the volume of the console market will reach $81B, which will be 10% more than in 2021.
On average, the console player will bring $92 by the end of 2022. In comparison, the PC Gamer is evaluated at $23, Mobile - at $50.
About $59B will come from software - games, subscriptions, in-app purchases. Hardware sales will be responsible for $22B.
In 2022 the share of digital sales will reach 65%, by 2025 it will increase to 84%.
By the end of 2025, software revenues on consoles will reach $70B.
By the end of 2022 more than 200M console owners will have any kind of game subscription. In 2025 they will bring $11B.
Deloitte analytics are sure, that at the current state of Cloud Gaming, the solution is not a threat to the classic console experience.
Sensor Tower: Mobile Downloads in Q3 2021 Report
In Q3 2021 apps were downloaded 35.7B times. 27.6B belongs to Google Play.
The most downloaded game in Q3 2021 became PUBG Mobile. It was downloaded more than 70M times.
Garena Free Fire is in the top-5 by downloads 6 quarters in a row. In Q3 2021 it became third, the majority of traffic came from India.
Pokemon Unite became the US leader by downloads with 7M.
European leader is Count Master with 16M downloads.
In Asia PUBG Mobile reached 54M downloads mark. And it’s without alternative stores in China.
AppLovin, Voodoo, Outfit7, Embracer Group, Azur Interactive, Say Games, Supersonic Studios entered the top-10 publishers by downloads.
App Magic: Mobile Top Grossing & Top Downloaded titles of November
Revenue:
Genshin Impact became the most successful game of November with $135.1M of revenue. $94.5M of this sum came from iOS.
Lineage W, released in early November, reached 5th place of charts. Moreover, it reached the top of the Google Play chart with $67.8M revenue solely on Android.
Downloads:
Merge Animals 3D from SayGames became the most downloaded game of November with 28.6M of downloads. 26.4M came from Google Play.
On iOS the Chinese version of League of Legends: Wild Rift leading the chart with 5.6M of installs.
Newzoo: Japanese gamers behavior overview
The gaming industry of Japan is third in the world despite the relatively small amount of gamers (75.6M). Its revenue is $22.1B.
Japanese gamers are fans of RPG games. On average, they’re playing them twice as more, than in the rest of the world.
The fantasy setting is the most appealing one to Japanese gamers.
Japanese gamers are playing shooters on consoles less, than in other countries. On average, 23% of gamers played it last half a year (versus 31% in the world).
38% of Japanese gamers prefer anime art style. However, the next popular answer is “I don’t care”, which answered 37% of respondents.
50% of Japanese gamers answered that they’re playing games to unwind, 49% - to fill time, 45% are playing because they’re interested in the storyline.
Japanese gamers do like single-player games. On a whole range of platforms.