Weekly Reports Recap: October 18 - October 22
Top shooter series insights by Newzoo; Mobile Games Downloads of September by Sensor Tower and three more reports.
This week:
NPD: The Gaming Market in the US lost half of the users gained during the pandemic
Newzoo: CoD, Battlefield and Halo players Research
Sensor Tower: Top Mobile Games by Downloads in September 2021
NPD: Americans have spent on Games $4.4B in September
StreamElements & Rainmaker.gg: The amount of watched hours in Twitch increased by 20% to the previous year
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NPD: The Gaming Market in the US lost half of the users gained during the pandemic
In 2020 the number of the US citizens playing games increased from 73% to 79%.
This year's research shows, that the number declined to 76%. It means that half of the audience came because of the pandemic, left.
But it didn’t stop the market revenue in H1 2021 to reach 35% more in revenue, than during the same period the year before.
NPD also sees an increase in time spent in games. In 2021 the US people spent, on average, 16.5 hours per week. In 2020 this number amounted to 14.8 hours, and in 2019 - to 12.7 hours.
Newzoo: CoD, Battlefield and Halo players Research
Among the surveyed, Call of Duty has the highest unique share of players - 33%. Another 9% are playing only Halo, and 8% - only Battlefield. 21% of respondents are playing all three series.
The majority of the audience of CoD, Halo, and Battlefield is the age from 21 to 35.
Halo has the highest female share - 33%.
Players are choosing Battlefield and Halo for the teamwork and collaboration, while Call of Duty is frequently launched to unwind and relax.
Lack of time is the most popular reason to stop playing Call of Duty. In the meanwhile, lack of content is the most unpopular reason.
However, for Battlefield and Halo, this is a big problem. Interest loss is the most frequent reason why players are leaving the game.
Sensor Tower: Top Mobile Games by Downloads in September 2021
Pokemon Unity became the main hit of September with 33M of downloads. Most part (21.8%) came from the US, for other 12% Brazil is responsible.
Hypercasual Destiny Run from Voodoo is in second place with 26.8M of downloads. Brazil generated 11%, India - 10%.
In September 2021 4.2B games were downloaded from App Store and Google Play. This is 4.3% lower than a year before.
The largest market by downloads is India (746.7M - 17.7% of overall volume). The US is in second place (8.3%), Brazil is third (8.2%).
NPD: Americans have spent on Games $4.4B in September
It’s 3% more than a year before.
By the end of September, the gaming market in the US generated $42.3B. It’s 12% higher than the same period in 2020.
Hardware sales increased by 49% and reached $412M.
PlayStation 5 became the best-selling console in both unit & dollar sales, interrupting Nintendo Switch 33-month hegemony.
Americans spent $3.78B on gaming products (including subscriptions and Cloud Gaming).
Accessory spendings got lower by 12% compared to the previous year and resulted in $171M.
Madden NFL 22, FIFA 22, and NBA 2K22 are the top-3 games of the September chart.
StreamElements & Rainmaker.gg: The amount of watched hours in Twitch increased by 20% to the previous year
Users have watched 1.7B hours of streams in September. It’s 20% higher than a year before.
Facebook Gaming reached 500M hours of watched streams, showed 50% growth to September last year.
The most-watched game of last month was GTA V (142M hours). Valorant is next (88M hours), and Counter-Strike: Global Offensive (60M hours). New World from Amazon reached top-10 for the first time.