Weekly Reports Recap: October 4 - October 8
September's top-grossing by AppMagic & Sensor Tower; some insights from GameRefinery of the Strategic Genre & more.
This week:
Sensor Tower: Mobile Apps Revenue in Q3 2021 amounted to near $34 Billion
AppMagic: Top Mobile Games of September 2021 by Revenue and Downloads
GameRefinery: Strategic Genre overview on October 2021 in the US
Tapjoy: Millennials playing on Mobile more than on Consoles & PC
Interpet and Consumer Technology Association: Esports audience will reach 519M in 2024
Sensor Tower: Top Grossing Mobile Games in September 2021
The Walking Dead: No Man’s Land earned $151M in 6 years
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Sensor Tower: Mobile Apps Revenue in Q3 2021 amounted to near $34 Billion
YoY growth to the previous year is about 15.1%. Google Play has a higher growth rate - 18.6%.
Downloads decreased by 1.9% YoY - from 36.4B installs to 35.7B.
Spends on mobile games increased by 7.7% in Q3 2021 compared to the previous year and reached $22.4B. $13.1B of this sum belongs to App Store (+5.6% YoY). Google Play is responsible for $9.3B (+10.7% YoY).
PUBG Mobile became the most successful game of Q3 2021 by revenue. Honor of Kings is in second place; Genshin Impact is in third.
Mobile games downloads in Q3 2021 fell down by 3.5% YoY to 13.6B installs. App Store suffered more (-8.7%) than Google Play (-2.5%).
The most downloaded games were PUBG Mobile, My Talking Angela 2, and Subway Surfers.
AppMagic: Top Mobile Games of September 2021 by Revenue and Downloads
Revenue
Genshin Impact earned $162.7M last month. $98.1M belongs to App Store, $64.5M - to Google Play.
Harry Potter: Magic Awakened reached fifth place on the iOS chart in September with $55.1M of revenue.
Battle of Golden Spatula, a Chinese adaptation of Teamfight Tactics, from Tencent & Riot Games, received $41.2M last month.
Downloads
Destiny Run from Voodoo was first in September with 46.8M of downloads (43.5M are from Google Play).
The most downloaded game on iOS in September was the Harry Potter: Magic Awakened, not another hypercasual title. It was downloaded 5.6M times.
The second place on both platforms reached Makeup Artist, which was downloaded 30.3M times.
The third place and 21.6M of downloads belong to Stone Miner.
GameRefinery: Strategic Genre overview on October 2021 in the US
Currently, the Strategy genre is the third by revenue on iOS in the US. It’s responsible for 17% of the market volume.
4X Strategies are continuing to develop, draining more mechanics from other genres.
Supercell is the only company in the US, which is managed to reach the Strategy top with games other than 4X Strategy.
The only brand new game that reached top-10 Strategy last year was Puzzles & Survival from 37GAMES.
Tapjoy: Millennials playing on Mobile more than on Consoles & PC
People who were born from 1981 to 1996 are called Millennials. The new report from Tapjoy is telling, that 82% of this generation is playing on Mobile. 37% on Consoles and only 27% on PC. It’s very likely to the Gen Z consumption.
About 70% of Millenials are playing games on daily basis.
Millennials are very receptive to mobile ads. The rewarded video format is on top for them.
Interpet and Consumer Technology Association: Esports audience will reach 519M in 2024
Currently, CTA valuating the audience of Esports events at 300M people.
The US and Europe will show the highest growth rate. In the US the number of people watching Esports events will grow to 48M (+129%), while in Europe (France, Germany, the UK) - to 32M (+78%).
As Interpet research showed, Esports fans are paying more in games. During the last 12 months in the US and South Korea, they have spent 84% more than the average gamer. In Germany, the difference was 6%.
Sensor Tower: Top Grossing Mobile Games in September 2021
Genshin Impact led the chart with $341.7M of revenue. 31.6% of revenue came from the Chinese App Store; the US is next (21.7%), Japan is in third place (21%).
Honor of Kings is in second place with $209M of revenue. About 95% of revenue came from China, an additional 2% - from Taiwan.
Harry Potter: Magic Awakened is one of the most successful releases of the year. The game managed to earn $138.2M in the first launch. No mobile Harry Potter game start was better.
In general, the mobile gaming market earned $7.3B in September. It’s 11% higher than a year before.
The largest market of September was the US ($2B, 28% of all revenue). Japan is next (20.5%), China is third (18%). But Sensor Tower doesn’t count alternative App Stores.
The Walking Dead: No Man’s Land earned $151M in 6 years
The game was downloaded 23M times.
The most loyal users are spending up to 70 minutes in game per day.