Weekly Reports Recap: September 13 - September 17
Two Cloud Gaming reports; Naavik & BITKRAFT Ventures are accusing Newzoo for undervaluing the gaming market & several Sensor Tower reports.
This week:
Sensor Tower: Update 2.1 for Genshin Impact boosted revenue by 5x times
Niko Partners: Total Addressable Market of Cloud Gaming in China will reach 150M by the end of the year
Omdia: Cloud Gaming market will reach $4B in 2021
Sensor Tower: Top Mobile Games by Downloads in August 2021
NPD: The US citizens spent $4.4B on gaming products in August 2021
Sensor Tower: Casino Games earned $4.8B in the US during the past year
AppMagic: Top-10 Turkish publishers by Revenue and Downloads in H1 2021
AppsFlyer: Mobile Landscape in Nordics
Naavik & BITKRAFT: In reality, the Gaming Market valuation is $336B, not $176B
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Sensor Tower: Update 2.1 for Genshin Impact boosted revenue by 5x times
A week after the update was released, Genshin Impact earned $151M. A week before, the game revenue was $31M.
37% of record weekly revenue belongs to China - and this is without third-party stores. The US is responsible for 20% of revenue, Japan - for 19%.
The number of paying users after releasing an update in China increased by 9.7x times. In Japan - by 4.4x times; in the US - by 3.5x times.
The lifetime revenue of Genshin Impact is $1.9B.
Niko Partners: Total Addressable Market of Cloud Gaming in China will reach 150M by the end of the year
Company analytics suggests, that by 2025 the amount of reachable audience will increase to 500M users.
It’s hard to imagine the fast growth of the technology without 5G connection being available everywhere.
Omdia: Cloud Gaming market will reach $4B in 2021
It’s 188% growth compared to last year.
By the end of 2025, the Cloud Gaming market valuation will be about $11.2B. It’s about 3x growth compared to what we have today.
From this $11.2B, only $0.9B will belong to Cloud Gaming services on PC.
The majority of revenue comes from the subscription services like Xbox Game Pass Ultimate and PlayStation Now. Only 7% of revenue in 2025 will come from “PC in Cloud” services like GeForce Now.
Sensor Tower: Top Mobile Games by Downloads in August 2021
My Talking Angela 2 from Outfit7 was the most downloaded game of the previous month. It’s generated 28.5M downloads, 18% of which came from India, and 10.4% - from Brazil.
The second place belongs to Fidget Toys Trading from Tap2Play - 27M of downloads. Brazil is responsible for 13.7% of this amount, next is Indonesia with a 9.3% share.
Garena Free Fire, PUBG Mobile, and Subway Surfers are in top-5.
In August 2021 only 4 hypercasual games are in downloads top-10. Games of this category were downloaded 984.3M times last month.
In August 2021, users downloaded games 4.7B times. It’s 4% less than a year before. India is responsible for 825M of all downloads (it’s 17.6%). The US is accounting for 8.3% of downloads and Brazil - for 8.2%.
NPD: The US citizens spent $4.4B on gaming products in August 2021
It’s 7% higher than a year before.
From last year’s August, users spent $37.9B on gaming products. It’s 13% higher than the same period the year before.
Spendings on hardware increased by 45% and reached $329M. This is the best August from 2008 and the third by revenue in history.
From August last year players spent $3B on hardware in the US.
Nintendo Switch became the top-selling console in terms of units; PS5 was the first in terms of revenue. The selling dynamic of PS5 outpaces previous PlayStation generations.
The Madden NFL 22 was the best-selling game of August in the US. Ghost of Tsushima: Director’s Cut and Call of Duty: Black Ops - Cold War are on the 2 and 3 places respectively.
The US citizens spent $164 on accessories in August. It’s more or less the same as the year before.
Sensor Tower: Casino Games earned $4.8B in the US during the past year
It’s 16.4% higher than a year before.
The highest revenue from 1 September 2020 to 31 August 2021 showed Coin Master (Moon Active) - $650.5M. Bing Blitz (Playtika) & Slotomania (Playtika) are in second and third places.
During the past year, casino games were downloaded 142M times in the US, which is 25.8% lower YoY.
Coin Master was the top-downloaded game with 8.4M of downloads.
Slots are the most popular subcategory of casino games. It’s generated $3.3B of revenue (+13.2% YoY). The highest growth dynamics, however, showed the Bingo subgenre - +30.7% YoY ($499.3M of revenue).
Slots are the top-downloaded subcategory as well - 64.4M of downloads.
Casino games are second after the Puzzle games ($4.9B of revenue during the last 12 months) category in the US by revenue.
Coin Master is responsible for 96.3% of the whole social casino subcategory in the US. Bingo Blitz is covering 53.7% of the revenue of the Bingo subcategory.
AppMagic: Top-10 Turkish publishers by Revenue and Downloads in H1 2021
Peak Games took solid first place with $244.3M of revenue in H1 2021. The closest competitor - Dream Games - earned $35.6M.
However, Dream Games showed a significant growth rate - 14,344% (fourteen thousand, yeah) because of Royal Match success.
Games from Good Job Games were downloaded 258M times in H1 2021 - it’s 20% less than in H1 2020. But it’s still enough to be first.
Rollic Games showed nice performance with 31x growth and 128.8M of downloads.
AppsFlyer: Mobile Landscape in Nordics
In Nordic countries, females are playing at least once a day often than males - 29% versus 23%.
The most active age segment is 40-49 - 1/3 of those users are playing at least once a day; a quarter is playing multiple times.
Males are more likely to spend money on games. Every 4th man is ready to spend 100 SEK (about $11) in games. If we’re talking about females, every 9th woman is ready to spend this sum.
Young users are much easier to spend large sums on games.
Only 5% of Nordic users allowed games to collect their personal data. It’s even less than Smart Home apps have.
Around 30% of Nordic users would like to pay for their personal data not to be collected.
Naavik & BITKRAFT: In reality, the Gaming Market valuation is $336B, not $176B
The company is assuring that the Newzoo valuation is incorrect and doesn’t take into account hardware sales, gaming software revenue, blockchain games & other segments.
Companies are telling that 58% of the market share ($194.5B) belongs to Games & IP sales. Another 32% (108.6B) are coming from hardware sales. And final 10% (32.4B) are from gaming services of all kinds.
Naavik & BITKRAFT Ventures analytics are sure, that traditional game’s revenue will reach $267B by 2025. They are also positive that blockchain games will show a CAGR of 100% and will reach $50B by 2025.
About $20B of the valuation belongs to Ads & Adtech services. While the gaming engines are valued only at $1.9B. Streaming platforms of all kinds are responsible for $9.3B.
And here is an overview.