Weekly Reports Recap: September 20 - September 24
Week of 4 giant reports - from Sensor Tower; Newzoo & App Annie.
This week:
Sonic Dash is the most popular Sonic game on Mobile
Sensor Tower: Casual Puzzle genre Overview in Last 18 Months
Sensor Tower: Sports & Racing games Report
Omdia: Ad Revenue is growing much faster than in-app Purchases
Newzoo: Mobile Gaming Market will reach $116,4B in 2024
App Annie: Spent on Mobile Games in Q3 2021 will overcome pandemic-2020 level and reach $22B
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Sonic Dash is the most popular Sonic game on Mobile
The game was downloaded 500 million times.
Sonic Dash was released in March 2013. Alone it generated more revenue, than 5 other Sonic games on Mobile.
Sensor Tower: Casual Puzzle genre Overview in Last 18 Months
Monthly puzzle revenue has increased by 17% since the beginning of 2020.
Games, released from the beginning of 2020 in the Casual Puzzle genre, are responsible for 9% of revenue and 42% of downloads.
Playrix & Activision Blizzard together are holding 58% of genre revenue and 63% of genre downloads.
In H1 2021 Casual Puzzle games were downloaded 2.5B times (-14% YoY). However, their revenue reached $3.4B (+17% YoY). Top-10 projects are responsible for 57% of this sum.
In 2021 the following subgenres showed a decrease in revenue compared to 2020: Bubble Shooter, Hidden Objects, Tile Blast, Word.
Puzzle & Decorate sub-genre (Homescapes, Gardenscapes, Project Makeover) is the largest in the Casual Puzzle genre. In June 2021 games of this sub-genre earned $80M.
The full version of the report is available here.
Sensor Tower: Sports & Racing games Report
Sports games achieved $2B revenue in 2020 and showed the 40.2% growth YoY.
2020 wasn’t so good for Racing games in terms of revenue, it remained more or less unchanged. But in terms of Downloads, the genre increased by 22,3% and reached 1.9B of downloads.
Japan is the best market for Football and Baseball games, while Chinese players spent the most on Basketball titles. In the US Golf, Fishing, and Alternative Sports games are feeling great.
The majority of Sports games players are male (about 75%).
Cart Games are driving the whole Racing genre. 3 of 5 games of this sub-genre are on top in terms of revenue. And the leader here is Mario Kart Tour.
Link to the full version of the report.
Omdia: Ad Revenue is growing much faster than in-app Purchases
By the end of 2025, the share of Ad Revenue will be 42.2%.
In 2016 Ad Revenue was responsible only for 17.6 of all revenue. In 2021 this number will increase to 33.8%.
The growth is significant in Card games, Casino, Puzzles, and Sports games.
Newzoo: Mobile Gaming Market will reach $116,4B in 2024
Currently, the gaming market is valued at $90,7B (+4,4% YoY).
The number of smartphone users is growing and by the end of 2024 is supposed to reach 4.5B people. This year it will be 3.9B with the majority (2.1B) in the Asia-Pacific region.
45.3% of all mobile revenue belongs to iOS ($41.1B). 31.1% is coming from Google Play ($28.2B). The remaining 23.5% of revenue is generating alternative Android Stores, mainly in China ($21.3B).
Newzoo analytics are positive, that in the future the Google Play & alternative Android Stores will overcome App Store by revenue.
Three leaders by revenue - China ($31.3B), the US ($14.7B), and Japan ($12.3B).
App Annie: Spent on Mobile Games in Q3 2021 will overcome pandemic-2020 level and reach $22B
App Annie believes that users will make 14.5B downloads in App Store & Google Play in Q3 2021.
App Store revenue will reach $13B (+10% YoY). Google Play will show the same growth rate showing $9B of revenue.
Games are responsible for 77% of the revenue of Google Play and 60% of the revenue of the App Store.
As for the downloads, 44% of all Google Play downloads and 29% of App Store downloads belongs to Games.
My Talking Angela 2 will become the downloads leader; ROBLOX - the Revenue leader; PUBG Mobile - the MAU leader in Q3 2021.