Weekly Reports Recap: September 27 - October 1
This week:
Sensor Tower: Apps User Engagement Report
App Annie: LATAM Mobile Market Report
AppMagic: Top-10 Games in Argentina by Downloads and Revenue in H1 2021
App Magic: Pokemon UNITE earned $1.7M in 5 days after release
App Annie: Candy Crush Jelly Saga reached $500M Revenue
Sensor Tower: Top Mobile Publishers in Various Genres from 1 January to 31 August 2021
Adjust: Games are responsible for 50% of all UA spendings
Sensor Tower: Genshin Impact earned $2B on Mobile during the first year
Sensor Tower: Mobile MOBA Landscape in 2021
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Sensor Tower: Apps User Engagement Report
Games are in top-3 by DAU (13.1M), WAU (36.1M), and MAU (83,8M) among the top-100 apps in each category. They’re losing to social networks and utilities only.
Hypercasual Games are on top by WAU (25.7M) and MAU (77.4). But Shooters surprisingly are showing better results by MAU (7.6M).
Hypercasual Games are showing a CAGR of MAU of 37.8% since 2018. Simulation genre (+33.1%) and Tabletop (+25.7%) are following.
In mid-core genres, shooters are showing the highest CAGR of MAU - 39.3% since 2018. Action genre showing nice results too with a 28.7% CAGR.
On average, users are spending more time in games, than in other apps. In Q2 2021, the average time spent in games was 23 minutes, while in other apps - 17 minutes.
Users are spending in games about 22 minutes (in top-100 games).
The games category is the most popular by time spent (20 minutes) on Android.
In Strategy and RPG games, users are spending, on average, 62 and 57 minutes relatively.
In Q2 2021 average Retention in top-500 games are following: D1 - 46%; D7 - 17%; D30 - 6%; D60 - 4%. It’s important to notice, that long-term retention in games is much lower than in other apps.
App Annie: LATAM Mobile Market Report
89% of region downloads belong to Android. However, iOS is still leading in terms of revenue. From July 2020 to June 2021 users have spent $1.62B in App Store and $1.27B in Google Play.
From H1 2019 the gaming market in the region grew by 87% - from $0.41B to $0.77 in H1 2021.
Brazil is the core market of Latin America. From July 2020 to June 2021 it has generated $555M of revenue and about 5B downloads.
From July 2020 to June 2021, the LATAM market resulted in $1.46B of revenue and 9.42B of downloads.
Simulation, Strategy, RPG, and Shooters are core genres, they’re responsible for 60% of revenue. However, only 25% of downloads are coming from titles of mentioned genres.
AppMagic: Top-10 Games in Argentina by Downloads and Revenue in H1 2021
Revenue
Ten top-grossing titles generated $3.91M per half a year.
Garena Free Fire and Roblox are leaders. Cumulatively they’ve earned $1.8M during the H1 2021.
Genshin Impact doubled its revenue from H2 2020. Currently, it’s about $190k.
Downloads
Among Us and Garena Free Fire are the most popular titles in Argentina. They’re responsible for 4M of downloads out of 18.64M of the top-10 games.
Argentinian players like Strategy, Shooters, and Racing genres.
App Magic: Pokemon UNITE earned $1.7M in 5 days after release
The game also received 5M downloads in 5 days. On September 26 the game was downloaded 2.8M times.
By downloads pace, the game is outrunning hypercasual titles and social networks. Which is rare for mid-core titles.
App Annie: Candy Crush Jelly Saga reached $500M Revenue
It took 6 years to reach this milestone.
The best countries in terms of revenue for the project are the US, the UK, Japan, Germany, and France.
Sensor Tower: Top Mobile Publishers in Various Genres from 1 January to 31 August 2021
Puzzles:
Activision Blizzard, which has King in the structure, is responsible for 31% of overall genre revenue - it’s a solid first place. The company earned $873M in the first eight months of 2021.
Second place belongs to Playrix with $625M of revenue and 22% of the market.
Zynga increased its presence in the genre sufficiently with the M&A deals. Its earnings resulted in $394M.
Lifestyle Games:
EA won the race here, earned $123M. Glu Mobile acquisition helped with it.
Playtika received third place with $53M of revenue. It won’t be possible without the M&A deal with Reworks.
Sports Games:
EA is first here too with $176M of revenue in the first 8 months. Playdemic acquisition played the role here.
Miniclip is second - $77M.
Hypercasual Games:
Voodoo is the leader by downloads. In the first 8 months company’s games generated 139M of downloads.
AppLovin received 96M downloads in the same period and it’s the second place.
The third place belongs to Zynga, which won’t be reachable without Rollic Games acquisition back in October 2020.
Embracer Group after the Crazy Labs deal is now holding 9% of the market.
Adjust: Games are responsible for 50% of all UA spendings
In the APAC region, this number is jumping to 64%. In the US game spendings are responsible for 57% of the overall amount. in Europe, Middle East, and Africa the UA spendings on games are about 39%.
On average, one install on iOS costs $3.86. Facebook user price is $1.02, while the user from Google Ads costs $0.91. Attribution from AppLovin, ironSource, and Mintegral costs $0.58, $0.39, and $0.19 respectively.
Hypercasual games rose significantly in 2020. Installs increased by 43%, and the number of sessions grew by 36%.
In Japan, the number of sessions in HC titles increased by 99% in a year.
On average, one user in hypercasual costs $0.25. The most expensive users are from the US - they are priced at $0.55.
Sensor Tower: Genshin Impact earned $2B on Mobile during the first year
In terms of revenue, Genshin Impact was overpassed only by Honor of Kings ($2.9B), and PUBG Mobile ($2,8B).
Genshin Impact is the most successful game launch ever. The game earned its first billion in 6 months. The previous record was held by Pokemon GO, which reached the result in 9 months.
China is responsible for 28.6% of all revenue ($577M) - with only iOS counting. Japan is second with 23.7% of revenue, the US is in third place (21% of revenue).
App Store is responsible for 61.8% of revenue, while Google Play takes 38.2%. Sensor Tower is not counting Chinese alternative stores. If we cut off China, then the revenue leadership goes over to Google Play - 53.6% versus 46.4% on iOS.
Sensor Tower: Mobile MOBA Landscape in 2021
MOBA Sub-Genre is responsible for 23% of users spendings on Strategy Genre. In the first half of this year, MOBA resulted in $2B of revenue.
From January to late-August MOBA games were downloaded 208M times - it’s 21% of all Strategy genre downloads.
Despite revenue growth (Q1 to Q2 2021 the genre received +14%), downloads decreased by 10% same period.
From the beginning of the year, MOBA games are holding the +$300M revenue per month plank.
Asia is responsible for 84% of genre revenue; Europe - for 9%; North America - for 5%.
The most successful MOBA titles now are Honor of Kings ($10B); Brawl Stars ($320M), and Mobile Legends: Bang Bang.