Weekly Reports Recap: September 6 - September 10
Honor of Kings developers reached $10B revenue first in the industry; AppMagic and Sensor Tower shared their revenue tops; Adjust provided an APAC Mobile Market Report.
This week:
AppMagic: Top Mobile Games by Revenue and Downloads in August 2021
Sensor Tower: Top Mobile Games by Revenue in August 2021
GameAnalytics: iOS 14.5+ Opt-in for Games is 43%
Honor of Kings became the first mobile game to reach $10B in lifetime revenue
Adjust: Mobile APAC Market 2021 Overview
StreamElements & Rainmaker.gg: Twitch views increased by 27% in August
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AppMagic: Top Mobile Games by Revenue and Downloads in August 2021
Fidget Toys Trading from Freeplay was the top downloaded game of the previous month. It had 48 million downloads: 44.8 million on Google Play, the remaining part on iOS.
Same studio Freeplay made the top downloaded game on iOS - Count Masters (4.9 million downloads). Across all platforms, the game generated 18.7 million downloads.
Revenue:
PUBG Mobile was the best game of the previous month in terms of revenue - $131.9 million.
Great results showed the Fate/Grand Order (Aniplex) with $96.4 million of revenue, and Doula Continent: Soul Master Showdown (Khorgas Zhifan Network Technology) with $36.9 million. Latter was on the 48 places in July and managed to get to the top-10 the previous month.
The best revenue on Google Play showed ODIN: Valhalla Rising (Kakao Games), reached $68.1 million result.
Sensor Tower: Top Mobile Games by Revenue in August 2021
PUBG Mobile was a leader (again). The project earned $270M last month and showed 4.7% growth YoY. 61.4% of all revenue came from China.
Honor of Kings ended last month in second place with $256.2M and 3% growth YoY.
Fate/Grand Order had the best month in the last 2 years with $133.8M of players spending. The project showed 13.6% growth from August 2020. For the last 6 years, players spent $5.5B.
In August gaming apps earned $7.7B, which is 8.6% higher, than a year before.
The US is first by revenue ($2.1B; 28% of all revenue); Japan is second (20.8% of all revenue); China is third (17.5% of all revenue). But Sensor Tower is not tracking the third-party stores, which are very popular in China.
GameAnalytics: iOS 14.5+ Opt-in for Games is 43%
It’s important to mention that 31.5% of users worldwide still undecided whether they want to opt-in the data or not.
In the US number of users, agreed to share personal information is lower - 36%.
GameAnalytics methodology reviewing only games with MAU higher than 1,000. There are other parameters as well. 121M users were researched.
Honor of Kings became the first mobile game to reach $10B in lifetime revenue
The game was launched in November 2015.
The majority of the revenue comes from China (more than 90%).
Adjust: Mobile APAC Market 2021 Overview
Hypercasual games downloads increased by 49% from 2020. Non-hypercasual games growth wasn’t so significant - just 4%.
eCPI in non-hypercasual games in Q1 2021 resulted in $0.95. In hypercasual, it is about $0.2.
Paid/organic traffic ratio in non-hypercasual games in Q1 2021 was about 0.5. For hypercasual titles, the ratio is about 2.6.
Surprisingly, users have more daily sessions in non-hypercasual games compared to hypercasual. It’s about 2.4 sessions vs. 1.5 respectively.
On average, 5.64% of users are sticking within the game at 30 days after install. But for hypercasual games, this metric is about 1.69%.
StreamElements & Rainmaker.gg: Twitch views increased by 27% in August
People watched 1.9B hours in Twitch in August.
Facebook Gaming set a new August record - 567M hours of views and 64% growth YoY.
GTA V became the most viewed game in Twitch. People watched 142M hours of it (+2% month on month). Apex Legends showed a 103% growth of views (86M hours).