GameDiscoverCo: Conversion benchmarks of Steam wishlists into sales in the first month

Feel free to use it for your projections.

700 games on Steam released since September 2023 were examined, each having at least 5,000 wishlists and 500 sales in the first month. Do not forget to subscribe to the GameDiscoverCo for more Steam discoverability data.

---

• Conversion in the first month ranges from 0.06 (10th percentile) to 1.34 (90th percentile).

• The median conversion rate of wishlists to sales in the first month is 27%. In the first week, it is 22%.

• The higher the game's rating, on average, the higher the conversion rate from wishlists to sales. This is especially noticeable at ratings of 95%+ (Overwhelmingly Positive) - in such cases, the conversion is 0.51 in the first month.

• On average, the conversion of wishlists to sales in Early Access is lower than at full 1.0 launch by third.

• There is a correlation between conversion and price. For games priced between $1 and $10, and for free projects, the conversion is higher than for others. Conversion is worst for games priced at $15-30.

Source