The number of brand/IP collaborations has decreased since 2021, but the positive effect on engagement is obvious.
Newzoo: IP & Brand Collaborations in Games in 2023
Newzoo: IP & Brand Collaborations in Games in…
Newzoo: IP & Brand Collaborations in Games in 2023
The number of brand/IP collaborations has decreased since 2021, but the positive effect on engagement is obvious.