Niko Partners: The Indian Gaming Market in 2023

Indian market is surpassing China in terms of gamers audience growth by 16x times.

• In 2023, the Indian gaming market is projected to reach $868 million, excluding real-money gaming. By 2027, it is forecasted to grow to $1.581 billion, with an average annual growth rate of 17.2%.

❗️ In 2022, Newzoo estimated the Indian gaming market at $2.2 billion, including real-money gaming.

• This is the fastest-growing major gaming market in Asia. It is expected that the number of gamers in the country will increase by 343% from 2017 to 2027, reaching 641.2 million. In comparison, China's audience growth during a similar period will be 21%.

• Currently, there are 444.4 million gamers in India.

• 96.8% of Indian gamers play on mobile devices.

• 31% of users make in-game purchases.

• 71.8% of Indian gamers engage with esports, either by participating in competitive gaming disciplines, watching tournaments, or taking part in competitions themselves.

• The growth in income, internet penetration, and smartphone adoption (even in the lower-priced categories) are the main drivers of this growth.

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