Tenjin: Hypercasual and Hybridcasual market in 2022 Report
gamedevreports.substack.com
The data has been collected from January to December 2022. 2022 trends Ad Impressions in 2022 dropped by 10% on Android and by 20% on iOS. eCPM on Android declined by 28%; iOS decrease was 35%. The number of IAP purchases increased by 37% on Android; iOS grew by 34%.
Tenjin: Hypercasual and Hybridcasual market in 2022 Report
Tenjin: Hypercasual and Hybridcasual market…
Tenjin: Hypercasual and Hybridcasual market in 2022 Report
The data has been collected from January to December 2022. 2022 trends Ad Impressions in 2022 dropped by 10% on Android and by 20% on iOS. eCPM on Android declined by 28%; iOS decrease was 35%. The number of IAP purchases increased by 37% on Android; iOS grew by 34%.